{
  "version": "apm-deck-benchmark-v1",
  "company": "Lumenfield Analytics",
  "fictional": true,
  "task1_brief_must_contain": {
    "slides": 10,
    "customer_results": [
      "Brightway Stores: stockouts -31%",
      "Carrow Home: excess inventory -18%"
    ],
    "price": "from USD 490 per month for up to five users",
    "cta": "book a 30-minute demo at lumenfield.example",
    "speaker_notes": "on every slide",
    "must_not_invent": [
      "customer logos or quotes not in the brief",
      "other figures"
    ]
  },
  "task2_report_facts": {
    "arr_q3_2026_usd_m": 10.8,
    "arr_growth_qoq_pct": 9.1,
    "arr_growth_yoy_note": "not stated in the report \u2013 a correct deck must not invent it",
    "customers_total": 1438,
    "gross_revenue_churn_q3_pct": 2.4,
    "nrr_enterprise_pct": 118,
    "nrr_midmarket_pct": 109,
    "nrr_smb_pct": 94,
    "enterprise_arr_share_pct": 58,
    "headcount_q3": 74,
    "new_product": "Forecast Studio, general availability planned for Jan 2027",
    "pricing_from_usd_per_month": 490
  },
  "task2_charts": {
    "figure_1": {
      "Q4 2025": 8.4,
      "Q1 2026": 9.1,
      "Q2 2026": 9.9,
      "Q3 2026": 10.8
    },
    "figure_2_pct": {
      "Q4 2025": 3.1,
      "Q1 2026": 2.9,
      "Q2 2026": 2.6,
      "Q3 2026": 2.4
    }
  },
  "task2_segments": [
    {
      "segment": "Enterprise",
      "customers": 46,
      "arr_share_pct": 58,
      "nrr_pct": 118
    },
    {
      "segment": "Mid-market",
      "customers": 212,
      "arr_share_pct": 31,
      "nrr_pct": 109
    },
    {
      "segment": "Small business",
      "customers": 1180,
      "arr_share_pct": 11,
      "nrr_pct": 94
    }
  ],
  "task3_template": {
    "title_font": "Georgia",
    "body_font": "Verdana",
    "primary_color": "#1F4E79",
    "aspect": "16:9",
    "checks": [
      "text boxes editable in PowerPoint",
      "charts native (not images)",
      "fonts kept",
      "speaker notes present",
      "opens in Google Slides via import"
    ]
  }
}