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Buying checklist for AI presentation tools

30 questions in 7 sections. Not sorted by what a tool can do in a demo, but by where rolling it out at a company usually falls apart.

1. Export and editability

5 items
☐Can you export to an editable PPTX, with real text boxes, not flattened images of each slide?
☐Is there a direct export to Google Slides (or Keynote), and does the layout survive it?
☐Do charts and tables stay editable after export, with the underlying data, or do they turn into pictures?
☐Are speaker notes generated, and are they kept in the exported file?
☐Can you export to PDF without a watermark on the plan you are buying?

2. Brand templates and fonts

4 items
☐Can you upload your own PowerPoint template or master slides, and does the tool actually use their layouts?
☐Are your brand colors, logo and fonts applied consistently, including on AI-generated slides?
☐Are custom fonts embedded or substituted on export? What does a colleague without the font see?
☐Can admins lock the brand template so team members can't drift from it?

3. Collaboration, admin and security

5 items
☐Can several people edit the same deck, with comments and version history?
☐Is there single sign-on (SSO) and, ideally, automated user provisioning (SCIM)?
☐Can admins manage seats, roles and sharing settings centrally, and remove access when someone leaves?
☐Are public share links controllable (expiry, password, disabling them for the whole workspace)?
☐Is there an independent certification (ISO 27001, SOC 2), with scope and date?

4. Privacy and contract

4 items
☐Is a data processing agreement (DPA) available, and on which plan?
☐Is the server location stated, including where AI generation runs?
☐Are uploaded decks, documents and brand assets excluded from training, by default or only after opt-out?
☐Who is the contracting party, which law applies, and is an EU representative named (Art. 27 GDPR) for vendors outside the EU?

5. Pricing, credits and licensing

5 items
☐How is usage billed: per seat, per credit, per generated deck? What happens when credits run out?
☐Which features (PPTX export, brand kits, SSO) are locked behind higher plans?
☐Can you get a proper company invoice with VAT or sales tax shown, and pay by invoice instead of credit card?
☐Notice period and term: monthly, annual, automatic renewal? Is the price fixed for the term?
☐Who owns the generated slides, and what license covers AI-generated or stock images? Can you use them commercially and in client work?

6. Accessibility

3 items
☐Does the tool add alt text to images and charts, and can you edit it?
☐Is the reading order of exported slides correct for screen readers?
☐Do default themes meet contrast requirements, and can you check contrast in the tool?

7. Exit

4 items
☐Can you export all your decks in bulk, in an editable format, not one by one?
☐Can you export your templates and brand assets back out?
☐What happens to your files after the contract ends, and when exactly are they deleted?
☐How much work would a switch to another tool be in two years?

The three points where it usually gets stuck

First, export: a deck that only looks good inside the tool, or arrives in PowerPoint as flattened images, is a dead end the moment a client or colleague needs to edit it. Second, the brand template: many tools generate attractive slides in their own style but ignore your master slides and fonts. Third, the exit, which nobody thinks about when buying and which blocks the switch two years later, when hundreds of decks live in a proprietary format.

Not legal advice. This list organizes questions; whether a particular use is allowed and sensible is something you decide with the responsible people at your company. See our disclaimer.

Related: GDPR questions for vendors · tools with reviewed privacy documents · European providers